Nothing quite beats enjoying a refreshing treat on a hot summer day! With the warmer season just around the corner, Mars is on a mission to help you cool off with a refreshing and delicious frozen treat! The brand just unveiled it’s latest frozen innovation and it looks like a giant TWIX Bar. The new TWIX Cookies & Creme Ice Cream Bars are inspired by the candy bar. These frozen treats feature a creamy vanilla center with chocolate cookie pieces mixed throughout. The frozen bar also features a topping of crunchy chocolate cookies — delicious!

Keep your eyes peeled in grocery stores near you because the new TWIX Cookies & Creme Ice Cream Bars are already hitting the frozen aisles in major retailers. The bars are available in Singles as well as Multipack boxes with a suggested retail price of $4.29. But that’s not all, Mars plans on searching social media to find and gift TWIX Cookies & Creme Ice Cream Bars to fans who are in need of a smile! The brand is encouraging you to post on social media using #TwixIceCream to be considered.

“We’re thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow TWIX fans this summer season.”

Source: Twix

ICYMI: Dairy Queen just unveiled its newest innovation to its summer lineup! The brand just launched new non-dairy Dilly Bars to their menu. A perfect option for those with dairy allergies, vegan dieters, or those who like to try something new!

Clarissa Vanner

Clarissa loves experimenting with food of all cultures to make unique healthy dishes. When she’s not browsing Pinterest for new recipe inspiration she likes to pick up a DIY project and use her creative hands to make art or crafts. In her down time you can find her watching the latest documentaries on Netflix or going for nature walks.

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