If you’ve been seeing a lot of vivacious violet colored desserts and baked goods recently, chances are you’ve already come in contact with this latest food trend that’s sweeping the scenes. Ube (pronounced ooh-beh) is a purple yam that is highly common in the Asian tropics where it’s grown and used as a major food source. Ube is synonymous with Filipino sweets because they often use this root vegetable to color and flavor their breads, cakes, desserts and ice creams. The bright violet color means that anything made with ube instantly becomes a colorful, share-worthy masterpiece which is why we’re seeing so many ube creations circulating on social. If you need some inspiration for your own ube desserts, here are a few Filipino favorites to get your little wheels turning.

Angela Nightingale

If you want to know the best cupcake shop in any major city in America, just ask Angela. This girl knows her sweets, and she isn't shy about letting you know that your german chocolate cake needs more chocolate. If you want to find Angela on any given day, she's probably looking up reviews to decide where to grab lunch, or in her downtime, binge-watching the latest 'it-series' on Netflix.

Summer is officially here and what better way to treat yourself and stay cool than with a refreshing beverage in hand!
We might be right in the middle of a blazing hot summer but if you find yourself missing everything about fall then we have...
There's no better way to cool off in the summer than with a delicious bowl of ice cream, right?
Every day will feel like your birthday when you enjoy a Funfetti treat!
Every coffee lover knows that there is nothing quite like starting your morning with a delicious cup of coffee to get your day...
With vegan, flexitarian, and dairy-allergies on the rise, the demand for plant-based milk has only gotten bigger!
Fairlife is renowned for its wide range of better-for-you products like their ultra-filtered milk which features 50 percent more...
Mmm... is there anything more delicious than chicken parm? It's perfectly crispy on the outside with tender chicken on the inside...
There's nothing quite as beautiful as watching a sunset. It's basically free entertainment provided by nature.
IKEA is renowned for its modern, affordable furniture but they also offer delicious food.
Chipotle Mexican Grill is committed to serving its guests fresh meal items and is dedicated to sourcing ingredients from ethically...
With many people spending more time at home, food brands have been sharing their coveted so you can make them at home.
Advertisement